Core Response #2 David

 Han suggests that niche networks like ImaginAsian TV failed, in part, because of the difficulties of appealing to a diverse audience – its executives made the mistake of viewing the Asian community as monolithic, "blending diverse Asian ethnicities, histories, and immigrant experiences under the umbrella term Asian-American" (282). It's sort of an inherently contradictory objective to expand a niche network catering to a minority group, and I thought it was interesting to consider the recent success of the Apple TV+ show Pachinko, which trended high amongst white audiences in America as well as foreign markets such countries such as South Korea and Japan. By elevating an Asian-led, subtitled, foreign language drama to the forefront of its programming, Apple TV attempted to elevate Asian perspectives in the opposite way to ImaginAsian TV, which tried to boost viewership amongst a global diasporic audience – instead, the Apple TV executives took a chance on a show that did not compromise or dilute its fundamentally Korean perspective to appeal to diasporic communities/Asian-Americans/or indeed any demographic, instead focusing on a fundamentally compelling story that relied entirely on its narrative merits. It's a testament to how the marketplace has changed since Parasite convinced people that subtitled content was worth watching, and how the way forward for representation isn't umbrella content designed to appeal to a diasporic audience, and instead honing in on highly specific diverse perspectives that become universally appealing through its inherent merits.